Modeling Terms

creates advertising campaigns for clients.

artist who creates layouts

larger photo printed from a shoot

advance payment for future use of a print ad or a commercial for a specific period of time.

posing for mail order items for major retailers.

several agencies send many models of the same general type to a casting session.

script used to describe clothes for a fashion show.

promotional advertisement on TV, radio or other media.

a percentage of model's fee required as payment to agency.

card with 3­5 photos of model and their details to promote and distribute to prospective clients.

an overdone fashion; passing popular style

modelling the original sample garment to test for sizing ­ clients chose a model whose measurements match the sample size exactly.

invited audience, stage, music; models walk down runway to show designer clothing.

modelling for many clients without agency representation.

head to toe photograph.

agency sheet, poster, or book of models they represent that goes to prospective clients.

extreme, chic, sophisticated model look.

poses for artists.

in stores or restaurants, walk around, no runway

Position of model and garment in a fashion show.

assignment site outside the studio.

contract in which the model gives permission to use the photo as the client specifies.

represents model for employment and receives a percentage of the bookings.

casting when the client sees all models suitable for the type requested.

casebook which show the model at his/her photogenic best and samples of their work (tearsheets).

photography taken for catalogue and mail order, books, brochures, ads for magazines or newspapers, magazine covers, commercial photography for household products, business products and services, glamour products.

intermediate stage of photo development from which you can chose best poses.

creating an image of a product or service in the eyes of the public, mainly through newspaper articles.

additional money paid when a piece runs in repeat.

a narrow raised platform on which the model shows the clothing.

to look for prospective models from other, smaller agencies, other locations.

manufacturer's showcase of a clothing line to buyers using live models ­ when the seasonal clothing designs are being shown.

photographer's idea of a comp, which he/she hopes to sell to the client.

model chosen to explain the features of a product/service.

Statistical information of a model, including measurements, size, height, etc

one whose work is not for a specific client or job, but whose photos get listed in a general catalogue by number for any client to select.

artwork that shows each scene of a commercial.

celebrity declaration to the value of a product/service; improvisational endorsement of a product or service that the actor has officially tested, used and approved.

free or low cost photos used to build a beginning portfolio 3/4.

photo from head to mid thigh.

industry promotional display of products/services usually in a hotel or convention centre.

the slide forms of a photograph.

informal modeling of one specific designer line, usually in a store or small boutique.

a location job that is dependent on fair weather, may be cancelled the day before or that morning.